Monday, May 25, 2020

Compare and Contrast Five Stories to A Dolls House

Compare and Contrast In â€Å"A Doll’s House† Torvald Helmer and Nora start out to seem as a happy married couple with three young children. In the beginning Nora is seen as woman who cares about her children and her husband but someone who also cares greatly about money. Torvald is seen as a man who is important in the society. Nora was portrayed as a very caring wife when it is revealed that she borrowed money illegally from Krogstad to fund the trip to Italy to try and save her husband life because he was sick. Once Krogstad begins to try and blackmail her Nora tries everything in her power to prevent Torvald from discovering the truth so that his pride and reputation would not be hurt or challenged. When Torvald finally discovers the†¦show more content†¦Norma decides to break up with Leroy just like Nora did with Torvald. Norma says that it is her mothers and his fault; she said â€Å"she won’t leave me alone-you won’t leave me alone† and also that â€Å"I feel eighteen again.† (Mason). This is similar to Nora when she broke up with Torvald she felt that she was her father’s doll and then she became Torvalds doll when they married. Both felt as if they were not themselves when they were with their spouse. In the short story â€Å"The Gift of the Magi† Della and Jim is a young married couple who love each other very much. Della makes a sacrifice of cutting her long and beautiful hair so that she could have the money to buy her husband a chain for his watch. This is contrasting to â€Å"A Doll’s House† because in the story Nora instead of telling her husband what she wants for Christmas she asks Torvald for money so she can buy herself a gift. Jim does the same thing as Della did he sold his watch that was passed down from his grandfather and his father so that he could buy a comb set for Della for her beautiful hair. The personal sacrifices that each made was similar to a sacrifice that Nora made she borrowed money illegally so that her husband and dying father could be spared the stress of having to deal with the borrowing and lending of money. (Porter). â€Å"TheShow MoreRelated‘The Offstage Area Of The Naturalistic Theatre Is Just1654 Words   |  7 PagesNaturalism represented freedom from the conservative five act play and additionally represented theatre as a space to reflect on the natural aspects of life – to depict life as it is lived (Esslin 68). Many authors came from this era, one of whom was Henrik Ibsen, a Norwegian playwright who published a praised and controversial play in 1879 entitled A Doll’s House (Ibsen). The plot of the play revolves around Nora, who is married to Torvald, and the story is about a letter Nora forged from her father toRead MoreTelevision For Children ( Chapter 3 Personal, Social, And Moral Development1545 Words   |  7 PagesSimilar to the Dora the Explorer, Dora and Friends: Into the City is a show about Dora and her friends Anna and Pablo. This show demonstrated more prosocial acts than violets acts. Dora and Friends: Into the City showed prosocial acts such as making a story for a group of little kids, and helping Kate find her book. The only violet acts was stealing and yelling. In the afternoon I watched iCarly, one my old favorite TV shows. This show is about three teenagers, Carly, Sam, and Freddy, whom make a liveRead MoreComparing The Historical And Intellectual Circumstances Surrounding The Writing Of Two3390 Words   |  14 PagesCompare the historical and intellectual circumstances surrounding the writing of two formally contrasting plays, commenting on their impact upon each play’s purpose and reception. (Choose one realist and one non-realist play from the list of set texts) A defining act, speech or movement can make history. When someone goes against the norm and convention is thrown aside, defining work is immediately recognised. History is made up of good and bad, the moral and immoral, but all encompass one anotherRead MoreThe Effects Of Fashion Advertising On The Consumer Market And Women3386 Words   |  14 Pagesachievement or just plain hedonistic values.† - Persuasion in advertising page 57 Kate moss has been dropped from many advert campaigns as of what we formally know to what she is associated with i.e drug abuse. She had previously done adverts for fashion houses like Chanel which have a reputation of classiness and prestige, whereas we now understand that moss is a far stretched representation of what Chanels branding stands for as Moss has battled with drug abuse this means that she no longer is an appropriateRead MoreSocial Construction Of Gender And Free Flow Play9588 Words   |  39 Pages‘play on children’s terms unprompted by adult interference.’ (Natural Childhood, 2012). This research intended to explore children’s decisions in free flow play from the gender stereotypes, â€Å"Feminists first reported the tendency of girls play with dolls and boys play with cars in the 1970’s† (Lepkowska, 2008), and whether this assumption affected a child’s decision in free-flow play. Day Care Practitioner’s and Day Care Setting’s practices are underpinned by equal opportunity and inclusion policiesRead MoreFilipino Language and Green Card Bearer3250 Words   |  13 PagesGroup 1 (Cheng, Uy, Alipio) Short Story: Wedding Dance Poem: Bonsai Group 2 (Rosabal, Gocela, Gamalinda) Short Story: The White Horse of Alih Poem: Patalim Group 3 (Barlin and Castillejo) Short Story: Mayday Eve Poem: Bihirang Masulat ang Kaligayahan Group 4 (De Jesus, Dela Cruz, Sioco) Short Story  : My Brother’s Peculiar Chicken Poem: Poem 10 Group 5 (Chen, Uy, Qiu) Short Story: Dead Stars Poem: Gabu Group 6 (Fule, Lim, Quinzon) Short Story: The Small Key Poem: You Can Choose YourRead MoreDepictions Of Female Characters : Amado And The Flowers, Beautiful And Fragrant, But Silent Beings3237 Words   |  13 Pagessecretive Malvina in the second chapter of the novel and describes her with a focus on her physical attractiveness. As Malvina is tending her garden, the narrator tells us that she â€Å"knelt among the flowers (which she excelled in beauty)† (98). Amado compares Malvina to the flowers, beautiful and fragrant, but silent beings. At a first glance, it may appear that Malvina, like those flowers, will be limited to the role of a pretty object. However, Amado will later on give Malvina more depth. Amado’s strategyRead MoreEssay Prompts4057 Words   |  17 Pageson the Floss The Awakening Moby-Dick Billy Budd Mrs. Dalloway Bleak House Native Son Bless Me,Ultima One Hundred Years of Solitude Catch-22 Othello Crime and Punishment The Scarlet Letter The Crucible Slaughterhouse-Five A Farewell to Arms Song of Solomon Ghosts The Stone Angel The Great Gatsby The Stranger Heart of Darkness A Tale of Two Cities The House of Mirth Their Eyes Were Watching God Jude the Obscure 2003 (Form A): AccordingRead MoreDistinctively Visual Learning and Teaching Program8860 Words   |  36 Pages distinctive and visual.‘Imagery’ entry from Edible English. What * The picture or image created in our imagination by a writer’s choice of words. * Can appear to our intelligence by being witty, clever or original or our emotional through our five senses: taste, smell, sound, sight and touchWhy * Composers use language to connect with us. If they can’t make the connection and engage us, they can’t get their message across to us and this is what it is all about – communication. It may be toRead MoreLexicography as a Science of Dictionary-Making6054 Words   |  25 Pagesthe meaning of our English idiom ». The Preface, by contrast, stresses that his aim is  «not form, but register the language »; and it is this principle which introduces a new era in Lexicography. The Johnsonian Method. This page illustrates several features of the approach Johnson outlines in his Preface: 1. Most of the definitions are appropriate and consistent between entries; 2. He plays special attention to the different senses of a word – five, in the case of eternal; 3. There’s a copious use of

Thursday, May 14, 2020

What Is the Chemical Composition of Blood

Blood is slightly denser and is approximately three to four times more viscous than water. Blood consists of cells that are suspended in a liquid. As with other suspensions, the components of blood can be separated by filtration. However, the most common method of separating blood is to centrifuge (spin) it. Three layers are visible in centrifuged blood. The straw-colored liquid portion, called plasma, forms at the top (~55%). The buffy coat, a thin cream-colored layer consisting of white blood cells and platelets forms below the plasma, while red blood cells comprise the heavy bottom portion of the separated mixture (~45%). What Is the Volume of Blood? Blood volume is variable but tends to be about 8% of body weight. Factors such as body size, the amount of adipose tissue, and electrolyte concentrations all affect blood volume. The average adult has about 5 liters of blood. What Is the Composition of Blood? Blood consists of cellular material (99% red blood cells, with white blood cells and platelets making up the remainder), water, amino acids, proteins, carbohydrates, lipids, hormones, vitamins, electrolytes, dissolved gasses, and cellular wastes. Each red blood cell is about one-third hemoglobin, by volume. Plasma is about 92% water, with plasma proteins as the most abundant solutes. The main plasma protein groups are albumins, globulins, and fibrinogens. The primary blood gasses are oxygen, carbon dioxide, and nitrogen. Sources Holes Human Anatomy Physiology, 9th Edition, McGraw Hill, 2002.

Wednesday, May 6, 2020

The Benefits of Organics Essay - 1896 Words

Organic or non-organic? That is the question! And the answer to this question happens to be organic. I’d love think that everyone shares my thoughts on this but others aren’t so willing to accept this. The fact is that the majority of the population doesn’t agree with my opinion that going organic leads to a healthier life-style. As it is there is constant debate as to whether chemically processed foods are better than organically grown foods, mind you both sides have their pros and cons, but in the end organic is the obvious choice. Yet despite the apparent win that organic products have over its counterpart, people still don’t fully understand what is wrong with the chemically processed. What is worse yet is that the public typically†¦show more content†¦Instead organic farmers use natural fertilizers like green manure, compost, and cover crops to put nutrients back in the soil. In addition, methods such as crop rotation and hand weeding are use d to create a more diverse ecological system to naturally grow pests predators. Healthy seeds are selected and used in Organic farming, seeds that are genetically altered are not used. As far as livestock are concerned: they are given a proper diet, and adequate exposure to the outdoors. Good animal treatment standards or husbandry as they call it are maintained in organic farming. No antibiotics are used on animals, but homeopathic medicine is used, just in case an animal gets sick. If a farmer gives antibiotics to an animal, he loses his certificate for organic farming and he has to start all over and earn his certificate again. Growth hormones are also not used in organic animal husbandry. The concept of being organic is by no means a new thing. In fact if you go back you’ll realize that organic farming was the way of things, not because people were more health conscience or anything, but simply because there wasn’t any other way. There was no need for these chemicals. So where did our modern farming techniques come from? Easy; the 1930’s just wasn’t a great time for the United States. With the great depression the world’s economy was already plummeting and with the following of World War II, the timeShow MoreRelatedBenefits And Benefits Of Organic Foods950 Words   |  4 PagesLANG – 3 November 13, 2014 Mrs. Lumpkins Benefits of Organic Foods Sales of organic food have risen steadily over the past couple of years, reaching nearly $30 billion in 2011, or 4.2% of all U.S. food and beverage sales, (Adams). Many people believe that organic foods are ultimately the better choice when it comes to health due to the absence of pesticides and hormones. But other people—especially those whose food budgets may be more defined—wonder if organic food is really worth the inflated priceRead MoreOrganic Food Benefits Of Organic Foods Essay1122 Words   |  5 PagesOrganic Foods I chose the topic organic food benefits. Are you concerned about the health of yourself and that of your family? You should be. You might be surprised to learn of the chemicals known to exist in the foods we eat daily. I hope to evaluate the benefits of organic food versus those of conventional food and then you can make your own decision based on my presentment. Organic food is an alternative to conventional food. It is marketed as pure, wholesome, natural, and still small scale. PeopleRead MoreThe Benefits of Organic Foods1149 Words   |  5 Pagesï » ¿Benefits of Organic Foods Introduction: In spite of the fact that organic foods have been proved to have a better effect on peoples health in comparison to conventional foods served in supermarkets, the fact that people continue to buy their food without expressing interest in its provenience makes it possible for one to understand that the masses have failed to comprehend the full complexity of the problem at hand. People need to understand that the You are what you eat expression appliesRead MoreThe Benefits Of An Organic Diet1510 Words   |  7 Pages The Benefits of an Organic Diet In the last 15 years there has been a steady rise in consumer demand and preference for organic food. Organic foods are now available in nearly three out of four conventional grocery stores. If you cannot find what you are looking for at a conventional grocery store, there are also grocery stores that are dedicated primarily to eating an organic diet. The organic food market has been on a growth trend since 2000. Organic and natural foods are the fastest-growingRead MoreBenefits of Organic Food2364 Words   |  10 PagesThe Benefits of Organic Food—Draft #1 Organic food, once only found in health food stores, is now a consistent element at local supermarkets. So what is the difference between a conventionally grown apple and an organic one? The answer is in the way the crop is grown and what it is and is not exposed to. In order to be labeled â€Å"organic† the farmer who grew it used renewable resources and conservation of soil and water methods. 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The U.S. organic foods market has rapidly grown from $3.5 billion in 1996 to $28.6 billion in 2010 according to the clinical report of Organic Foods: Health and Environmental Advantages and Disadvantages written by Joel Forman and Janet Silverstein. But should we purchase and consume more organically grown produce, meats, dairy products, and grains than conventionally grown foods? As the organic food section in local food supermarketsRead MoreEssay on The Benefits of Organic Produce1208 Words   |  5 Pageschoice to limit exposure to pesticides in their food: to buy organically farmed food. I realize that organic foods are more expensive than commercially farmed foods. However, one can offset the higher cost of organics by growing his or her own vegetables. Not only that, the consumer would benefit by knowing which products have the highest levels of pesticides and buy them organic instead. Organic food is not treated or grown with dangerous pesticides; it is environmentally friendly and helpful toRead MoreThe Health Benefits of Eating Organic Foods1166 Words   |  5 Pagessituation. Eating organic food leads to a healthier lifestyle. More and more people are drawing the conclusion that eating organic food leads to a healthier lifestyle. The first benefit of eating organic food is that it avoids chemicals that are commonly found in traditional foods. Organic foods are produced using farming methods which do not involve applying pesticides or chemical fertilizers. They are not created using manufacturing solvents, chemical additives, or irradiation. Organic foods of animalRead MoreThe Benefits of Organic Food to Human Health1193 Words   |  5 PagesThe benefits of organic food to human health. Organic refers to the way agricultural foods is produced and processed. It is using methods and materials that are of low impact to the environment. And the primary goal is to optimize the health and productivity of interdependent communities of soil life, plants and people. Research published in a 2001 study showed that the current fruit and vegetables that are conventionally grown in the United States have about half the vitamin content of their

Tuesday, May 5, 2020

Social Media Networking Refers To the Use of Social Media Channel

Question: What Is the Social Media Networking Refers To the Use of Social Media Channels? Answer: Introduction Social media networking refers to the use of social media channels for communicating advertisement message to the target customers. The social media communication has several disadvantages and advantages and the business organizations struggle to find the best manner to use them. The presence of the internet-based social media has made it possible for a single person to communicate with the thousands of people all across the people. The social media provides immense opportunity for an organization to present itself and its products in a dynamic manner so that the communities and individuals remains interested. In social media networks, the companies can use a number of methods such as post, tags and blogs to post and attract potential customers. The content developed by the social media can be defined as a newly generated resource of online information, which the users create, spread and use to educate each other about the attributes and qualities of different consumer products. Due to its use of use, speed and reach, social media has become an essential part of the marketing strategy of the organizations. Moreover, social media promotions, marketing intelligence, sentiment research, public relations and customer management are the sub-disciplines of marketing (Christou, 2016). In this regard, the present literature review examines the role of benefits and the drawbacks of social media for the hotel service industry. Benefits of Social Media Marketing Hensel and Deis (2010) has discussed the benefits of using social media marketing methods for driving the profit ration and sales of an organization. The social media has become the driving force in the information age wherein the general public has attained the capability to create and consumer information and immediately distribute it on the internet. Different social media such as Facebook, MySpace and Youtube provides the business organizations with the opportunity to instantly connect with their customers and create a buzz regarding the new product. The literature has cited that after Faacebook, blogging is the most common tool for networking and social media tools. Online communities are also beneficial for the business organization as they provide cross-selling opportunities to different user groups who share same user platform. The business organizations cannot ignore social media marketing due to its immense benefits. It is commonly used by the consumers to take opinions of millions of other consumers. A large number of business organizations device strategies to influence the public opinion to drive its sales. The consumers can share ideas, photos, and video with social media. The business organizations have also realized that with the increased interaction with the social media websites, the companies can effectively meet the demand of their consumers. In the views of Mangold and Faulds (2009) has stated that with the emergence of the social media the traditional promotional techniques have changed. The social media can also be referred as consumer-generated media which refers to the variety of sources of online information which is created, initiated, generated and circulated online. Social media entails variety of online platforms such as blogs, company-sponsored discussions, chat rooms, consumer product or service ratings and internet discussion boards. The authors have similar views to Hensel and Deis (2010) regarding the use of social media and its benefits for the business organizations. However, the authors discuss the manner in which social media marketing is different from the traditional mediums of marketing communication. The literature cites that in contrast to the traditional marketing mediums, wherein the marketers possessed all the control over the marketing communication, the marketer possesses little control over s ocial media channels. In the views of Kaske, Kugler Smolnik (2012), with the increased popularity of the social media the companies are extensively using it for increasing their customer base. The business executives are challenged by trade-offs between different marketing initiatives. The decision of the marketing executives is based on the profit maximization of the organization. If the long term benefits of the social media are more than the cost, it will certainly be implemented by the organizations. Similar to the above discussions, it can be cited that the social media marketing methods can be used to increase the customer outreach, improved business generation, increased customer loyalty, improved customer satisfaction and avoidance of customer dissatisfaction. The most important benefit of the social media is that it has a relatively greater outreach with low costs. Pollock Rindova (2003) has discussed that social media platforms assist the business organizations to achieve greater sales as they assist the organization for direct call for action and access to the target market. Several companies have used social media for crowdsourcing and showcasing available discounts. The social media interaction also assists the companies in enhanced customer retention and increased customer loyalty. The companies can actively participate and steer communication with a large number of customers. Other than that, the companies can create a specific sphere of influence which can be created by the social media. Before the digital age, the customers opinion has minimum impact on the market dynamics. Social media is also critical in monitoring customer-to-customer communication and intervene when necessary. The word of mouth is considered as one of most persuasive form of promotion. The social media is also essential in increasing the transparency, enhancing the customers experience, analysing the feelings of the customers towards the product. Social media is also essential to reduce the market inefficiencies and increase the positively increase the competitiveness of the market. Vries, Gensler Leeflang, (2012) the investment the companies need to obtain new customers is much higher than investment in retaining the older ones. Therefore, retaining customers is beneficial for the companies. The companies can achieve high retention by linking brand to the social networks. The companies can also focus on resolving the customer issues as soon as they appear online to increase the customer loyalty. Improved customer communication is a qualitative advantage which can increase the social media visibility, permanence and reach to the customers. Drawbacks and Challenges in Social Media Marketing in Hotel Industry Minazzi (2014) has discussed that the major disadvantage of the social media is may spread outrage, discontent and ridicule among the employees. Therefore, it is important that the organization use social media monitoring to examine he customer satisfaction and avoid customer loss of trust and image. Verma, Stock and McCarthy (2012) have stated that in the hospitality industry, the customers heavily rely on the internet ratings and the feedback of the customers selecting the hotel for stay. The business and the leisure travellers both follow the recommendations of the fellow travellers as well as rely on the search engines to know more about the available hotels. The social media influences the marketing and the distribution on the hospitality industry. In this regard, it can be evaluated that the hospitality operators find it challenging to meet the standards of the international rating system and need to promptly respond to the queries and the comments of the social media experts. The literature has cited that traditionally, the most powerful marketing tool is word-of-mouth between the customers and the social media is an extension of this human network. The major challenge for the business organization with the arrival of the social media marketing is that the company has to r emain familiar with the latest patterns in the social media marketing and establish an attractive website to draw the interest of new customers. The search pattern of the customers initiates with the search of the hotels in the traditional search engines; later, the customers are search for the website of the company. If the website of the company is filled with negative reviews, it can reduce the customers to the company. The customer reviews can impact negatively on the willingness of the customers to book the hotel. According to the literature, the most significant challenge for the organization is fake reviews and feedback from the competing companies. It can be analysed that with the recent advent of the m-commerce and the smartphones, the customer reliance on the social media is increasing constantly. In regard to the business and the leisure travellers, it can be observed that location based innovations such as finding information about the services, directions to the establishment and the ability to make reservations in the organization has a positive impact on attracting the customers to the organization. The companies can use communication-based innovations such as text message, alerts, voice mails and wake up calls to increase the customer satisfaction. Noone, McGuire, Rohlfs (2011) have stated that the companies in the hotel industry are finding is difficult to keep up with the changing consumer demands. Although a large number of companies have adopted social media channels as a marketing strategy, the companies are yet to completely realize the full potential of the social media marketing on the marketing activities. The social media marketing is an effective strategy for customer acquisition and retention; however, there are several key issues which are needed to be considered in the development of social media marketing strategy. The company has to assure that its social media marketing strategy aligns and works in a coordinated manner with the sales and marketing activities of the organization. It is important for their effectiveness. Moreover, the companies should also consider whether they need a separate strategy for brand, owners and the corporate organizations. Another significant challenge is that the field of social media marketing is relatively new field and there are no experts available. The communicators have little knowledge regarding the property, location and the brand which can create discrepancies in the message transmitted to the customers. In the social media marketing, there should be in-house experts who have knowledge of the social media marketing. The companies can outsource the social media marketing activities to reduce the cost of the organization. According to Maha (2015), other issues in the social media marketing is that the web pages of most of the companies is not optimized. The hotel page should redirect the visitors to their official Facebook page, Twitter account and YouTube account. When the companys website is not linked with the social media page of the company, it is reducing the number of potential customers for the organization. Another mistake that the business organization perform is not to stay active at their official social media pages. Although, it is not necessary to always stay active at the social media pages, the companies should daily post attractive posts and videos on the social media. Gordon (2014) posits that hoteliers should maintain a positive attitude for the customers even when they are negative. It is observed that several times, the managers use rude or accusatory tones to the customers who have provided negative reviews and feedback. In this case, the organizations should focus on creating positivity from the negative reviews. They should be able to satisfy the negative customers and understand their needs and requirements by positively communicating with the customers. The companies also need to conduct research regarding the websites and the social media pages of the competing organizations. In the hotel industry, most of the companies create websites which are attractive and incomplete. Gonzalo (2012) has discussed that most of the business organizations have failed to integrate the social media marketing strategy in the business processes of the organization. It is important for the companies to understand that social media cannot be used singularly for marketing purpose. When the company is declaring something about the shareholders or community relations, it related to the public affairs. When the conversation is related to the corporate culture or the business to business sales, it is a matter of human resource and sales of the organization. It is important for the business organizations to understand that social media marketing is associated with several other divisions of business management. According to Pike (2015) another challenge in the social media marketing in the hotel industry is to remain consistent with the content. In the hotel industry, there is a lot of content available and the companies can daily churn out a large number of articles. However, the major challenge for the companies is to remain consistent with the matter and relate with the customers. In order to resonate with the customers and built a desire for the product or the service, the companies need an in-depth approach which provides quality content to the customers and increase their understanding of the priorities. In order to develop a successful social media marketing strategy, the companies need to develop clear and measurable objectives for the organization. The social media marketing should be developed after the clear analysis of the business objectives and targets. In the strategy development, the companies need to identify the target audience and the social media which can assist it is a chieving the goals of the organization. Summary It can be summarized that the social media marketing is an innovative and attractive method to attract large number of customers. It has wide outreach, cheap and can instantly connect with the target audience. However, there are several drawbacks of using the social media marketing activities. It is relatively new field, thus lacks experienced professionals. Moreover, the companies also struggle with the negative feedbacks and updating the website to provide a clear and consistent message. References Hensel, K., Deis, M.H. (2010). Using Social Media To Increase Advertising and Improve Marketing. The Entrepreneurial Executive 15. Mangold, W.G., Faulds, D.J. (2009). Social media: The new hybrid element of the promotion mix. Business Horizons 52, 357-365. Kaske, F., Kugler, M., Smolnik, S. (2012). Return on Investment in Social Media Does the Hype Pay Off? Towards an Assessment of the Profitability of Social Media in Organizations. Hawaii International Conference on System Sciences. Vries, L., Gensler, S., Leeflang, P.S.H. (2012). Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing. Journal of Interactive Marketing 26, 83-91. Pollock, T.G., Rindova, V.P. (2003). Media Legitimation Effects in the Market for Initial Public Offerings. Academy of Management Journal 48(5), 631-642. Verma, R., Stock, D., McCarthy, L. (2012). Customer Preferences for Online, Social Media and Mobile Innovations in the Hospitality Industry. Cornell Hospitality Quarterly 53(3), 183-186. Maha, A. (2015). The Challenges and Opportunities of Social Media in the Hospitality Industry. A Study of the North East Region of Romania. EIRP Proceedings 10. Gonzalo, F. (2012). The Five Challenges of Social Media Management in Tourism. [Online]. Available at: https://fredericgonzalo.com/en/2012/05/01/the-five-challenges-of-social-media-management-in-tourism/ [Accessed on: 30 April 2017]. Christou, M. (2016). Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases. Routledge. Minazzi, R. (2014). Social Media Marketing in Tourism and Hospitality. Springer. Gordon, B. (2014). Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities: Social Media and Online Brand Communities. IGI Global. Pike, S. (2015). Destination Marketing: Essentials. Routledge.